Shape and product direction
Start from a category brief, reference sample or a product idea that needs clearer definition.
Gear / OEM development
Fishing Lines
A fishing-line program for brands planning an easy-to-understand range and consistent retail presentation.
- 01
- Range planning
- 02
- Color and finish direction
- 03
- Brand application
- 04
- Packaging direction
Final construction, commercial terms and specifications are confirmed through the project brief and approved sample.
Finish and brand presentation
Review color, surface direction, component presentation, branding and retail packaging together.
- 01Freshwater line collections
- 02Saltwater line programs
- 03Private-label tackle ranges
- 01
Brief
Market, category and product direction
- 02
Develop
Form, finish, components and branding
- 03
Sample
Physical review and approval comments
- 04
Produce
Production against the approved reference
What does the fishing line program cover?
We align range planning and retail presentation, finish direction, brand presentation and review checkpoints around your brief.
How are final product decisions confirmed?
Your team reviews the agreed direction and sample feedback before the next development step is confirmed.
Development program
Reel Development
A reel program for brands coordinating product concept, component styling and a balanced tackle range.
- Product concept direction
- Use and handling review
- Component styling
Development program
Tackle Boxes
A tackle-box program for brands aligning organization, visual identity and a connected accessory range.
- Range planning
- Color and finish direction
- Brand application
Development program
Fishing Accessories
A fishing-accessory program for brands planning a coordinated range and clear retail presentation.
- Range planning
- Color and finish direction
- Brand application