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Fishing reels and rods displayed together for a range review

Reels

Coordinate reel concepts, component styling and presentation with the rest of your tackle range.

Reels development programs

Use a representative program to start a focused conversation around market position, construction and brand presentation.

Fishing reels and rods displayed together for a range review
Development program

Reel Development

A reel program for brands coordinating product concept, component styling and a balanced tackle range.

  • Product concept direction
  • Use and handling review
  • Component styling
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A category is only the starting point.

Market position, fishing use, finish, brand presentation and packaging all shape the final program.

Discuss a reels program.

Share your target market, product direction and launch needs. We will use the brief to start a focused sourcing conversation.

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Reels Development Programs | LureGee