Angler fishing from a wooden platform beside open water

Fishing tackle built for your market.

OEM and ODM product development for fishing brands, distributors and retailers worldwide.

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Product capabilities

Start with a product category, then shape the details around your market, channel and brand direction.

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Hard Lure

Shape hard-lure profiles, action, finishes and rigging around a clear market brief.

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Lure components arranged on a work surface for development

Soft Lure

Build soft-lure concepts around use direction, visual identity and coordinated presentation.

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Fishing rods arranged together for a product range review

Freshwater Rods

Develop freshwater rod programs for carp, feeder, bass, trout, lure and fly categories.

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Saltwater Rods

Develop saltwater rod programs for surf, boat and force-fishing directions.

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Reels

Coordinate reel concepts, component styling and presentation with the rest of your tackle range.

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Fishing line products arranged for a product assortment review

Gear

Plan fishing lines, tackle boxes and accessories as a coherent range for your market.

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Why choose LureGee

A direct product and factory conversation gives buyers a clearer way to evaluate the next tackle program.

Exterior of the LureGee production building in Weihai

20+ Years Experience

Category knowledge is backed by a factory team with more than two decades in the fishing-tackle industry.

Factory experience spanning more than 20 years
LureGee brand established in 2018
Product conversations grounded in fishing-tackle development

Hard lure bodies arranged as a coordinated product range

Product Advantage

A broad product view helps buyers shape connected ranges instead of isolated items.

Lures, rods, reels and gear in one product system
Category direction shaped around the target market
Product and presentation decisions reviewed together

Fishing tackle detail work being completed in the workshop

Quality Assurance

A disciplined review path keeps the buyer brief, sample feedback and factory execution aligned.

ISO9001 quality-management foundation
Integrity Enterprise recognition
Clear checkpoints from brief through approved sample

Fishing lure prototype being shaped on a development workbench

OEM & ODM Service

Focused programs for rods, lures and fishing lines connect customization choices to a universal process.

Customized rod, lure and line programs
Visible 12-step OEM and ODM production path
Direct project communication and sample review

Fishing rods organized on production racks inside the workshop

Cost Advantage

Factory-linked development keeps effort focused on the range and presentation decisions that matter.

Development and production connected in Weihai
Focused product-range and packaging decisions
Review before production reduces avoidable rework

International buyers discussing fishing tackle at the LureGee exhibition booth

Market & Service Advantage

International buyer conversations keep product work connected to real channels and market expectations.

Buyer reach across Europe, North America, South Korea and Japan
Weihai-based product and production team
Trade-show, field and direct sourcing conversations

Angler operating a baitcasting reel during field use

A product brief becomes a program.

Use a representative program to frame the first conversation. Technical details are confirmed through samples and approved references before production.

Hard Lure Development

Profile and action direction / Color and finish direction

Bass Rods

Product concept direction / Action and use review

Surf Rods

Product concept direction / Action and use review

Reel Development

Product concept direction / Use and handling review

Fishing Lines

Range planning / Color and finish direction

Tackle Boxes

Range planning / Color and finish direction

Silhouetted angler working a fish on open water

01 / Field perspective

Designed with the end of the line in mind.

The product conversation is strongest when it stays connected to how tackle is held, cast, worked and trusted on the water.

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Built to become your product.

A focused OEM process helps turn a commercial idea into a reviewable product direction.

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Fishing lure prototype being shaped by hand on a workbench

01
Brief
Align the market, category and product direction.
02
Develop
Review form, finish, components and branding.
03
Sample
Assess a physical reference before production.
04
Produce
Move forward against an approved sample and brief.

Manufacturing you can see.

Real images from the Weihai workshop show the places where products are assembled, finished and prepared.

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Weihai, Shandong, China

A visible production partner.

Procurement decisions are easier when buyers can see the workshop, the process and the people handling the product.

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LureGee production process, line preparation — Line preparation

LureGee production process, component alignment — Component alignment

LureGee production process, section assembly — Section assembly

LureGee production process, thread wrapping — Thread wrapping

Competition / Community

On the water, with the community.

Tournament days, team moments and shared water keep the brand connected to how tackle is actually used.

Anglers gathered at the opening of a LureGee fishing event — **Event opening**01 / 09

Real scenes. Real community.

More than a product display.

LureGee appears in the places where products are tested, compared and remembered: at the water, on the start line and in the conversations after the catch.

WEIHAI / CHINA / FIELD COMMUNITY