Lure components arranged on a work surface for development

Soft Lure

Build soft-lure concepts around use direction, visual identity and coordinated presentation.

Soft Lure product series

Explore current product references with supplied specifications, finish views and construction details. Final OEM decisions are confirmed against your brief and approved sample.

Rigged Soft Lure

Underspin Soft Swimbait 18g / 21g

A pre-rigged paddle-tail swimbait in 18 g and 21 g options with an underspin blade and multiple body finishes.

Weight and size selection
Color and finish review
Hook and rigging options

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Rigged Soft Lure

Underspin Soft Swimbait 11g / 14g

A compact pre-rigged paddle-tail swimbait in 11 g and 14 g options with an integrated underspin blade.

Weight and size selection
Color and finish review
Hook and rigging options

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Soft Lure development programs

Use a representative program to start a focused conversation around market position, construction and brand presentation.

Development program

Soft Lure Development

A development path for soft-lure concepts that need a clear use case, visual identity and range story.

Profile and action direction
Color and finish direction
Rigging review

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A category is only the starting point.

Market position, fishing use, finish, brand presentation and packaging all shape the final program.

Discuss a soft lure program.

Share your target market, product direction and launch needs. We will use the brief to start a focused sourcing conversation.

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