Shape and product direction
Start from a category brief, reference sample or a product idea that needs clearer definition.
Hard Lure / OEM development
Hard Lure Development
A development path for brands defining a hard-lure range around fishing use, market and visual direction.
- 01
- Profile and action direction
- 02
- Color and finish direction
- 03
- Rigging review
- 04
- Brand presentation
Final construction, commercial terms and specifications are confirmed through the project brief and approved sample.
Finish and brand presentation
Review color, surface direction, component presentation, branding and retail packaging together.
- 01Retail hard-lure collections
- 02Private-label range refreshes
- 03Market-specific lure briefs
- 01
Brief
Market, category and product direction
- 02
Develop
Form, finish, components and branding
- 03
Sample
Physical review and approval comments
- 04
Produce
Production against the approved reference
What does the hard lure program cover?
We align profile and action direction, finish direction, brand presentation and review checkpoints around your brief.
How are final product decisions confirmed?
Your team reviews the agreed direction and sample feedback before the next development step is confirmed.
Development program
Soft Lure Development
A development path for soft-lure concepts that need a clear use case, visual identity and range story.
- Profile and action direction
- Color and finish direction
- Rigging review
Development program
Reel Development
A reel program for brands coordinating product concept, component styling and a balanced tackle range.
- Product concept direction
- Use and handling review
- Component styling
Spoon
Chameleon Finish Spoon 3.6g / 4.5g
A compact spoon family with layered chameleon finishes, supplied in 3.6 g and 4.5 g options with a broad color library.
- Weight and size selection
- Color and finish review
- Hook and rigging options
Spoon
Chameleon Finish Spoon 7g / 10g / 15g
A larger chameleon-finish spoon series across 7 g, 10 g and 15 g weights with coordinated reflective colorways.
- Weight and size selection
- Color and finish review
- Hook and rigging options